History

Lajavab

Selani & Selani was founded in 2002 in Karachi, Pakistan. The company has emerged as a leading wholesaler and importer of spices, dry fruits, nuts, pulses, and seeds. Over the years, the company has cultivated strong partnerships with suppliers worldwide, enabling it to deliver a diverse range of premium-quality products that meet the evolving needs of its clientele.

2002

The Lajavab Promise

As we embark on a new chapter, we are proud to introduce “Lajavab” – our own brand dedicated to
bringing exceptional products directly to our customers. With a focus on quality, innovation, and affordability, Lajavab represents our commitment to exceeding expectations and setting new standards in the industry.
OUR PRODUCT RANGE

Products

Spices

spices

Dried Fruits & Nuts

dry-fruits

Pulses

Pulses

Seeds

mild-chilli-a-seeds

Pure Goodness, Pure Lajavab

Mission

Lajavab’s mission is to provide the finest quality spices, dry fruits, seeds, and pulses, prioritizing freshness, authenticity, and nutrition. We are committed to sustainable sourcing, strong supplier relationships, and promoting healthy lifestyles, aiming to be a trusted name in every kitchen.

Vision

Lajavab aims to be a global leader in agricultural products, focusing on quality, sustainability, and innovation. We aspire to enrich lives with nutritious food, support sustainable farming, and make high-quality, natural food accessible worldwide.
Selani & Selani

Our Core Values

At Selani & Selani, we are guided by a set of core values that define who we are and how we operate:

honesty

We believe in transparency and integrity in all our dealings, ensuring trust and credibility with our customers, partners, and stakeholders.

Honesty

Commitment

Slider 8

Our dedication to excellence is unwavering. We are committed to delivering products and services that consistently surpass expectations, fulfilling our promises with diligence and integrity.

Integrity

We conduct our business with the highest ethical standards, adhering to principles of fairness, responsibility, and accountability in everything we do.

Integrity

Quality
Quality

Above all, quality is the cornerstone of our success. From sourcing to distribution, we maintain rigorous standards to ensure that every product bearing the Lajavab name is of the highest quality, meeting the diverse needs and preferences of our valued customers.